Effective Branding Is Crucial For Growing Your Business
According to a recent Nielson survey, 59% of consumers prefer to buy new products from familiar brands. Brands are what give credibility and an assurance of quality to the products and services that companies are offering. They communicate a set of experiences and expectations that the marketplace has with the company. Developing your brand is all about building your reputation and extending your reach in the marketplace. The thoughts and feelings behind a company name, logo, or slogan can be a very powerful competitive advantage. Strong brands can command higher prices and more loyal customers.
Companies use a variety of methods to differentiate themselves from the rest of their competitors and standout in the marketplace to their target audiences. Unique and interesting experiences are a great way to establish long-lasting valuable relationships with customers. 3D printing offers some unique capabilities to help with developing your brand and growing your business. Educational models, branded giveaways and branded marketing collateral are all great ways to utilize a fun and exciting technology to stand apart and get the attention of potential customers.
Developing Your Brand With 3D Printing
A great way to build relationships with potential customers and build your brand is through 3D printed educational displays. This method offers several benefits as customers can both learn more about your products and services and you are able to establish a level of credibility about the products and services that you are selling. 3D printed displays offer a great hands-on experience that allows customers to physically touch an object and cement your company and your brand in their mind.
ZABFAB recently did a project for AZ Perfect Comfort, an HVAC company in Phoenix, Arizona that utilized this very strategy. We built a model home that customers can plug and play with different HVAC system configurations to learn about the different benefits and features of each type of HVAC system they can choose for their homes. “Our 3D printed model from ZABFAB is great for tabling at trade shows because it allows us the chance to educate our potential customers about HVAC through a cool and interesting hands-on experience”, explained Robin M., managing partner at AZ Perfect Comfort. In this project, AZ Perfect Comfort explained their vision and idea for establishing an interactive experience at their marketing events. ZABFAB then took this vision and designed and built a custom 3D printed model with the AZ Perfect Comfort name, logo and website through-out the display.
Company Branded Giveaways
Another common use of 3D printing for sales and marketing is creating branded giveaways at various marketing events. These could include keychains, drink markers, office organizers, phone cases, puzzles, drink coasters, and countless others. Your imagination is really the only limit to what kind of giveaway items can be 3D printed. The advantage of using 3D printing is that your company’s logo, name, website, slogan, or social media hashtags can all be printed directly onto the product. These 3D printed products are an excellent way to help your company standout and help your customers remember the experience with your brand.
Custom Marketing Collateral
Another great way 3D printing can help with developing your brand is by creating branded items to display at marketing events. 3D printed names, logos, icons, displays, and social media hashtags can be made quickly and easily to create a one-of-a-kind experience for all your customer interactions. Collateral for new marketing campaigns can rapidly be designed and printed on-demand for all your branding and marketing needs.
Start Developing Your Brand and Growing Your Business
Ready to accelerate your brand growth with 3D printing? Contact us to get started!